Tilt Innovation Lab

Identity Design Project

Personal Project

Design & Illustration:
Naomi Kasa

Project Description

This identity design project was for a proposed innovation lab at my university. The name TILT derives from the concept that true innovation requires a different angle or perspective. Creative problem-solving is also not a formula, and changes and evolves to fit the need. This logo design has multiple variations that can be layered in varying degrees of complexity using a vibrant color palette, anchored by dominant black and white angled lines.